Conversion Optimisation

Connverstion optimisation is is about focused funnel and warm customer

ARE YOU EXPERIENCING STAGNATED GROWTH?

Do you want more people to buy from you?

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Integrating conversion rate optimisation (CRO) techniques can you help secure a bright future for you and your business. CRO techniques will increase the percentage of visitors that convert into customers on your website , or more generally, take any of your desired action on your webpage.

In-cooperating these techniques can mean zero need, when it comes to increasing your marketing budget, it actually means, “just do it better and more efficiently.” Integrating some of the techniques in this post can create more profit for you from your existing and new customers, ‘ basically from more traffic’ at the same marketing budget. It means you will accomplish more, ‘sell more,’ with less.

Here are 5 Technics you can consider looking at:

1. A/B split testing of your website elements and page layouts
2. Create a unique customer value proposition
3. Use simple compelling language in your copy
4. Create some urgency to make your customer take action
5. Act on your customer’s pain-points and remove them

Of these five techniques in this post will briefly explain A/B split testing  and brief give you actionable tips. The rest of the techniques will be explained in subsequent posts. This should give you time to implement the suggestions of this post and research on the other. Lets get right into it:

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A/B split testing of your website elements and page layouts

Definition:

AB testing is the  process of comparing two versions of a website page or app,  variation against a current experience lets you ask focused questions about changes to your website or app, and then collect data about the impact of that change.

Optimizely gives this pictograph to that we think clearly depict what A/B split testing is.

Split testing can get you ahead of your competition, simply by uncovering what works better. Testing takes the guesswork out of website conversion optimisation and enables you to  make well informed decisions that shift business conversations from guessing to actually knowing what converts better. Through A/B testing you can change page layouts, font types, colours, sizes,copy, your call to action, buttons and landing pages among other elements; and render different landing pages to  your web-visitors there by seeing what works through your metrics. It enable you to measure the impact of the change by integrating your metrics. To improve your conversions  you will need to measure results over time.

 

 A/B Testing Process:

i). Track your website’s performance over a period of time by collecting data.

ii) Have measurable conversion goals. For example a media company can have a 25% increase in email sign up in 3 months as a goal.

iii) Create theories around why you think the test version -(variation) from the ‘control- (current version of the web page or app) will perform better.

iv)Create Variations Using your A/B testing software (like Optimizely)

v) Run the A/B split test over time like 3months or as long as necessary, give it ample time to run so that you get relevant informed data.

vi) Analyse results and determine which converts better.

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9 A/B testing tools to help improve conversions.